Migrate to Google Analytics 4

Migrate to Google Analytics 4

Google Analytics 4 (GA4) is designed for the future of measurement

As user behavior and privacy regulations evolve, it is important to stay ahead of the game. Google Analytics 4 (GA4) was released in October 2020 as a property designed for an ever-evolving digital landscape.

With GA4 you can analyze both website and app data with event-based measurements instead of session based; take advantage of powerful predictive capabilities without complex modeling; protect your customer’s information using cookie-less measurement tools, behavioral analytics & conversion models; all while having direct integrations with media platforms that help drive actions on any website or app!

Make sure to migrate before July 1st, 2023, when legacy versions will no longer be supported by Google.

Google Analytics 4

We will help you Migrate and setup Google Analytics 4!

Migrate your business to Google Analytics 4 and unlock the full potential of its sophisticated suite of features! All tailored specifically for you, our team will help ensure that this powerful analytics tool helps take your business further.

What includes?

  • It includes GA4 Analytics setup.
  • Conversion Structure recommendation for up to 10 events.
  • Tag Manager setup
  • Creating Goals or conversion events in GA4. Up to 10 tracking goals. This conversion can be used with Google Ads Campaigns.

Is Google Analytics being discontinued?

Google Analytics is coming to an end as of July 1, 2023. This means no new data will be accepted from standard Universal Analytics properties after that date. To ensure you don’t miss out on any analytics insights going forward, we recommend transitioning to Google Analytics 4 now.

GA4 allows the combination of web and app traffic in one property – something which was not previously possible before with separate mobile-specific properties within Universal Analytics.

You will need to make a backup of old analytics data (Google Universal Analytics) and create a custom dashboard for future reference.

What are the new features of Google Analytics 4?

Unlock the power of data with Google Analytics 4 – an advanced analytics platform. With its new features, you can easily predict revenue metrics, modify and create events (web), export to BigQuery, employ Web RLSA for tailored search results, apply filter customization over cross-domain measurements, or leverage Conversions Insights, all within a flexible reporting system based on event-scoped custom dimensions and/or metrics!

Examples of Google Analytics 4 conversion types:

  • Form submission event tracking.
  • Call from the web.
  • Email sent.
  • PDF or file Download.
  • Watch YouTube video.
  • Text Message (SMS) Sent.
  • E-commerce purchase tracking.
Google Analytics 4 conversions by event

Optional Setup of Google Analytics 4 services:

  • Linked with Google Ads accounts, and Google search console.
  • Integration of Looker Studio (former Google Data Studio)
  • Automation of forms
Examples of Google Analytics 4 conversion types

Our easy process for migrating to Google Analytics 4

Moving to Google Analytics 4 is easy when you have the right team! Our experts will review your website and determine what events, conversions, accounts, and tags need to be tracked.

We’ll handle all of the setups so that data tracking can start quickly in GA4. Contact us today for more information.

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